Oct 30 2024 60 mins 12
Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models.
Watch the full interview here: https://youtu.be/LRzWisnsdyk
TIME-STAMPED SHOW NOTES:
- (00:00) The State of Marketing: Trends and Misconceptions
- (02:49) The Reality of Business Operations and Leadership
- (06:06) Focus and the Importance of Singular Vision
- (08:56) The Journey of Building an Agency
- (12:11) Navigating Challenges in Agency Management
- (14:59) The Growth and Evolution of an Agency
- (17:46) Hiring and Talent Management in Agencies
- (21:04) The Value of Agency Ownership
- (23:49) Building a Sustainable Agency Business
- (27:03) Starting an Agency: Practical Steps and Advice
- (30:17) The Demand for Ad Creatives
- (33:11) Scaling Your Business: Pricing and Delegation
- (36:32) Setting Standards of Excellence in Creative Work
- (41:41) The Importance of Focus and Avoiding Premature Scaling
- (43:39) Learning from Mistakes: Abdication vs. Delegation
- (49:12) The Future of Agencies: Tech and Performance-Based Models
- (55:06) Advice for Aspiring Agency Owners
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- Single Grain - Eric's Marketing Agency
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