Founder Story: Building a $100M Software Company


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Jan 14 2025 21 mins   12

Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship.


Watch the full interview here: https://youtu.be/ptwPlz03nBU


TIME-STAMPED SHOW NOTES:



  • (00:00) Introduction and Updates on Carrot's Progress

  • (03:02) Insights on Account-Based Marketing and Client Engagement

  • (06:08) The Role of AI in Product Development

  • (08:55) Team Dynamics and Annual Planning

  • (12:07) Quarterly Planning and Strategic Focus

  • (15:02) Value-Based Pricing and Market Positioning

  • (18:08) Looking Ahead: Future Plans and Resilience



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