Jan 21 2025 67 mins 16
This episode dives into Cristalino, a fast-growing and unique tequila category celebrated for its combination of aged complexity and crystal-clear appearance. First introduced in Mexico in 2008 with Maestro Dobel Diamante, crafted by 11th-generation tequila maker and visionary Juan Domingo Beckmann, Cristalino has become a game-changer. It's growing three times faster than the overall tequila market and is projected to make up 7% of U.S. tequila sales by 2027.
Dan, Katia, and Brad are joined by Jaime Salas, Head of Agave Advocacy at Proximo Spirits—an expert who knows tequila inside and out. The episode features a lineup of standout brands, including Dobel Diamante, Cuervo, 1800, Gran Centenario, and Gran Coramino. Recorded at the iconic Corner Door in Culver City, CA, this is a spirited conversation you won’t want to miss.
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