Jan 13 2025 53 mins 8
In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.
Dave and the Tenon team cover:
- The importance of aligning marketing goals with overarching business objectives to drive meaningful results
- How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
- Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes
Timestamps
- (00:00) - - Intro to the Tenon Team
- (05:21) - - How to Think About Your Marketing Strategy Challenges
- (11:17) - - Framework for Building a Marketing Operating System
- (15:55) - - Why You Should Align Marketing with Business Goals
- (18:49) - - How to Ensure Campaign Alignment with Marketing Goals
- (23:16) - - Why Proactive Planning Is Key
- (29:58) - - How to Simplify Your Marketing Processes
- (37:00) - - Leadership Strategies
- (41:26) - - Tenon’s Tools for Success
- (45:41) - - Aligning Brand Goals and Business Objectives
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Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.
They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.
So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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