Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

On this episode of the Sneaker History Podcast, Mike interviews Rockwell Princely, the designer behind the independent sneaker brand No Two Ways. They discuss the brand's journey over the past four years, the cultural differences in sneaker communities, and the importance of consumer psychology in design. Rockwell shares insights into the design philosophy behind their Model 1 sneaker, the challenges of maintaining quality materials, and the significance of collaboration and community engagement. The conversation highlights the brand's commitment to authenticity and innovation in a saturated market, as well as their future plans for growth and collaboration. In this engaging conversation, Rockwell Princely discusses innovative concepts in footwear design, including the unique idea of scented shoes and the misunderstood Koi-ry high top. He shares his personal favorites, upcoming releases, and the importance of building a strong brand identity. The discussion also touches on community engagement through loyalty programs, playful interactions with industry giants, and the deeper meanings behind sneakers. Rockwell emphasizes the challenges of sizing in the sneaker world and the significance of belonging within the sneaker community.

Chapters

00:00 Introduction to No Two Ways and Rockwell Princely

03:05 The Journey of No Two Ways

06:00 Cultural Differences in Sneaker Communities

09:09 Consumer Psychology and Market Trends

11:57 Design Philosophy Behind Model 1

15:10 Quality and Material Sourcing

18:04 Collaboration and Community Engagement

20:58 The Impact of Consumer Feedback

24:13 Future Plans and Upcoming Collaborations

55:42 Innovative Footwear Concepts

58:51 The Koi-ry: A Misunderstood High Top

01:01:12 Personal Favorites and Inspirations

01:05:28 Upcoming Releases and Sneak Peeks

01:10:46 Building a Brand Identity

01:15:55 Community Engagement and Loyalty Programs

01:20:58 Poking Fun at Industry Giants

01:24:50 The Meaning Behind Sneakers

01:30:40 Sizing Chaos in the Sneaker World

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—–––– Check out our other shows: —––––

For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

For the Cars & Sneakers Fans --> Cars & Kicks: https://carsxkicks.com

For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.