eCommerce MasterPlan

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles. 

Hit PLAY to hear: 

• 🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 
• 🛋️ How Jules turned leftover fabrics into a thriving business 
• ♻️ The clever way old textiles are becoming construction materials 
• 💡 Why curating quality products is key to building customer trust 
• 🚀 Jules' powerful advice for starting a sustainable business — even without all the answers 
• 📅 The upcoming legislation that could change the textile industry forever 

Key timestamps to dive straight in: 

[05:33] Entrepreneurial persistence amid uncertainty. 

[09:09] Curating luxury leftover fabrics. 

[12:33] Curating luxury with care. 

[13:28] Streamlined upholstery and charity solutions. 

[18:46] Discounted luxury for diverse customers. 

[21:20] Accountability and small steps matter. 

[22:29] Listen to Jules’ Top Tips! 

 Full episode notes here: https://ecmp.info/536

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