eCommerce MasterPlan

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. 

Hit PLAY to hear: 

• How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 
• The UX and tech strategies that drive higher conversions 🛒 
• Why bundling products boosts sales (without discounts!) 💡 
• The secret to making sustainability a business advantage 🌱 
• How to simplify your tech stack for smarter growth ⚙️ 
• Must-know tips for improving your site’s search & UX 🔍 

Key timestamps to dive straight in: 

[04:36] Emma's career journey: dining room to eCommerce. 

[08:35] Focus: UX and customer journey. 

[12:00] Eco-friendly, customer-centric nursery. 

[15:50] Refocus with MoSCoW prioritization method. 

[18:52] "Keys to Business Success" 

[21:06] Optimise website search for sales. 

[23:41] Listen to Ash’s Top Tips! 

Full episode notes here: https://ecmp.info/532

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