Feb 10 2025 55 mins
What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel?
Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year.
After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo, and offering an unscalable but high-touch, high trust-building opportunity on the backend.
The result? A 35% conversion rate on her first launch, consistent evergreen sales, and a staggering speed-up of the buying cycle, with the average new lead converting after just 10 days or less on her list. Here are the exact changes and execution that transformed Vix’s funnel.
Connect with Vix:
https://vixmeldrew.com
- IG and Threads: @vixmeldrew
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