Dec 23 2024 49 mins
Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue.
Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727.
Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients.
From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver.
View the transcript for this episode at: https://otter.ai/u/cSH042hHHArR9LfWelvikkJzKS0?utm_source=copy_url
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Connect with Julie:
www.anecdotecandles.com → Use code ‘CEO’ for 25% off!- https://anecdotecandles.com/pages/gifting-custom
- IG: @anecdotecandles
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