Feb 24 2025 45 mins
After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program.
With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048 (~$5,200 USD) in revenue. The book didn’t just sell—it worked as a high-converting funnel, tripling inbound coaching inquiries and landing her podcast invitations that expanded her visibility.
This case study breaks down how a well-positioned low-ticket offer can inject fast cash into a business, rebuild authority after a hiatus, and drive high-ticket conversions.
Thank you to The Easy Flow Life who supported Ellen in the National Mrs. America Pageant: https://theeasyflowlife.com/
Get $200 off Simi's LinkedIn Content & Sales System when you use code 'CEO200' at checkout: https://coach-simi.com/cubicletoceo
Connect with Simi:
- https://coach-simi.com
- Newsletter: https://coach-simi.com/email
- https://www.linkedin.com/in/simiawokoya
- IG: @coachsimi
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