The Fort - An Entrepreneurship Podcast - #374

Jan 13 2025 68 mins 13

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Krish is the Founder and CEO of Angry Gods, a strategy and creative consultancy. He has been involved in some of the most iconic brand stories of the past two decades, including the launch of the iMac, the resurrection of Adidas Originals, the explosion of Vitaminwater, American Express, and the rebrand of Virgin Galactic.

As a partner at Culture, a next-generation venture incubator, Krish helps the world’s most popular influencers and personalities build efficient business empires from their passion and reach.

Krish recently co-founded Alter, where they believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all.

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Topics

(00:00:00) - Intro

(00:03:39) - What is a brand?

(00:08:22) - What happens in our brains when we react to a brand?

(00:15:34) - Influencer marketing fragility

(00:17:21) - Where do people get branding wrong?

(00:21:14) - Who should weigh in on brand design?

(00:25:18) - The 1-9-90 concept

(00:28:37) - Elon vs. Buffet

(00:31:30) - CEO Branding + Mark Zuckerberg