212 (Sell) Testing Champions and Getting to Power (Maddy Jackson, Webflow)


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Apr 23 2024 31 mins   17

FOUR ACTIONABLE TAKEAWAYS

  • If you feel like you have leverage in a deal, but haven't gotten in front of the right stakeholders to progress the deal, use that as a non-negotiable to begin negotiations
  • Sit down and write down your own "Gives" and "Gets" that you can trade with your buyer during a sales cycle
  • Someone liking your offering does not make them an effective champion, ask questions like "Is {title} aware of these conversations?" to test them
  • When trying to get access to power use labelling statements like "I often hear {title} likes to weigh in, is that the same for you?"


PATH TO PRESIDENT’S CLUB

  • Account Executive @ Webflow
  • Account Executive @ SafeGraph
  • Account Executive @ Procore Technologies


RESOURCES DISCUSSED