May 20 2024 45 mins
Welcome to Episode 6 of The PhraSEOlogy + AI Show! In this riveting episode, your host, Filipe Santos, sits down with the prominent digital marketing strategist and SEO expert, Ann Smarty. Together, they navigate the turbulent waters of the AI revolution in SEO, exploring the impact of declining Google traffic on publishers and e-commerce businesses and the shifting strategies required to stay afloat.
Ann shares her insightful perspective on how the gradual adoption of AI is reshaping the marketing landscape and what we can expect in the coming months. From the potential upheaval brought on by Google's new search-generated experiences (SGE) to the rising influence of visual AI tools on platforms like TikTok, we delve deep into the evolving dynamics of SEO.
Amidst discussing the practical applications of AI tools like Gemini and their role in content creation, Filipe and Ann underscore the importance of continuous learning and agility in digital marketing. They also caution about potential pitfalls, including deepfakes and quality issues in AI-generated content.
Join us as we explore these crucial topics and more, helping you gear up for the future of SEO in an AI-driven world. Stay tuned to the end for key takeaways and actionable insights that will make you rethink your approach to search engine optimization.
Find more information About Ann Smarty
https://www.linkedin.com/in/annsmarty/
https://twitter.com/seosmarty https://www.instagram.com/smartymarketing/
Filipe Santos has been a digital marketing professional for over 20 years, mastering the art of Search Engine Optimization (SEO) for a diverse range of clients, including startups and global Fortune 500 companies. Alongside his co-host Miguel Santos, Filipe demystifies the evolving landscape of SEO on their show "Phraseology + AI." With a focus on leveraging AI to gain a competitive edge in search engine rankings, Filipe collaborates with industry expert Anne Smarty to guide businesses through the complexities of modern SEO strategies. Get ready to propel your SEO into the future with their expert insights, tips, and tools.
Chapters
0:00 Decoding the Future of Search and Unlocking Opportunities
0:20 Podcast Opening
0:41 Ann Smarty - SEO Expert, Founder, Digital Marketing Professional
3:44 Section One - The Impact of Artificial Intelligence on SEO
3:54 How Will AI Evolve and Layer into Search Results?
6:44 Google Algorithms and their Changes in Today's AI Result Sets
14:59 SGE (AI Overviews) and Search Engine Response Quality Across Bing, Google, etc.
19:13 Understanding AI-Driven Algorithms; How Do We Focus SEO Strategies to Win?
23:02 Section Two - Strategies for SEO Success in the AI Landscape
23:13 Actionable Tips to Adapt SEO Strategy to Beat Competitors and Ramped up Technologies
26:49 Role of Structured Data and Markup for Matching Intent and Visibility in Changing Searches
29:23 Pro-Tip for Small Businesses
32:02 Significance of Conversational Search, NLPs, Virtual Assistants; and How to Use them for Businesses
37:06 Section Three - Anticipating the Future of Search Engine Optimization (SEO)
37:34 Trends in AI and SEO
40:06 An Aside on AI Development Speed for Images, Audio, and Video versus Text
42:18 Deepfake Awareness, Detection and Prevention
46:15 Consequences of Receiving Less Traffic From Google Search Results (SEO Quagmire)
46:44 Connecting with Ann Smarty
47:45 Outro
Equipment for Podcast
Main Stand Mic: Zoom H4n Pro - https://amzn.to/446Qhxw | Zoom H6essential - https://amzn.to/3W3iQKk
Wired Lavalier Microphone: Movo Wired Lavalier Mic - https://amzn.to/4aHgc17
Wireless Lavalier Microphones: Hollyland Wireless Lavalier Mic - https://amzn.to/3Ub5OIb | Cilate Dual Mic System - https://amzn.to/3W8Cp3V | Biliwal Dual Mic System - https://amzn.to/49RgEIV
Flexible Lightweight Tripod: Pedco Ultrapod III - https://amzn.to/3Jr4FHl
HD Webcam: Logitech MX Brio Ultra HD Webcam - https://amzn.to/3JsQqBP | Logitech Brio 4K - https://amzn.to/3Q6Ih9R |
Recording Booth: Aokeo Booth - https://amzn.to/3WbRZvB
Webcam Stand: JCWINY Stand - https://amzn.to/3Jr38B5
Phone / Tablet Stand: Hasinart Floor Stand - https://amzn.to/3xIHKVB
Background LED Lights: Govee Lights - https://amzn.to/3Jr8mwD
Background Accent Lighting: Neon Bat and Moon Sign - https://amzn.to/3vSU3hw
LED Video Lights: Neewer Dual LED Lights and Stand - https://amzn.to/3w1eGYI
Floor Background Lights: Bosceos - https://amzn.to/3WacPvy
XLR Microphone Cable: Amazon 6 ft cable - https://amzn.to/49JWVej | Nanyi Male to Male 1.6 ft cable - https://amzn.to/3Q8jnXy
Air Duster / Vacuum: Opinta Dual Duster / Vacuum - https://amzn.to/4b2Yhlp
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