Irene Pereyra, discusses concepts from her book, Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology, to shed light on how digital products can delight or frustrate users.
You can find Irene’s book here: https://www.amazon.com/Universal-Principles-Strategies-Interactions-Technology/dp/0760378045
About the guest: For more than 10 years, Irene Pereyra has led program management and UX initiatives as the co-founder of Anton and Irene, a Brooklyn-based design firm. Irene has lectured at more than 100 design conferences and educational institutions, and is currently the co-chair of the Interaction Design program at Harbour Space University.
Hosted by David Carty
Produced by David Carty, Samsu Sallah and Joe Stella
Graphic design by Karley Searles
To contact the producers, please email us at [email protected].