Middle Movers Podcast

Braveen is one of the brilliant minds behind the Shopify content marketing team. He specifically focuses on the merchant audience. He and Khadijah are "LinkedIn friends" and connected back when Khadijah was thinking about what was next for her in her career.

Before he got into the marketing space, Braveen studied English and had dreams about writing comedy for television. Luckily, even though he's not doing that officially, he's never short of jokes on his social media platforms (like Twitter). When he was working closely on the Shopify Masters podcast, they were seeing about a million annual downloads...something we can learn from over here!

When it comes to content marketing, what Braveen loves about it is how intentional and deliberate it is. He goes into it remembering that everyone's context is unique, and that content marketing allows you to teach at scale. You have the chance to provide education, entertainment, and inspiration with every piece that you produce.

Here are his general steps for content creation in content marketing:

• Ideation
• Creation
• Distribution
• Measurement
• Follow-up
• Optimization

In terms of what he's hoping to try next, Braveen would love to learn more about Performance Marketing and really get hands-on with it. Overall, he views learning as play and has been using his personal time for side projects and interests (like learning how to code). He believes that learning how you learn is very important for both personal and professional development.

His advice for people getting their start in marketing: Don't say you're bad at anything. Even if you have minimal knowledge in a certain area, don't use the opportunity to discount how well and quickly you're willing to learn, or the definite possibility that you'll improve in that area if you are willing to put the work in.

LINKS

Companies:

Shopify: https://www.shopify.ca/

Six & Flow: sixandflow.com

Books:

Flowers Are Just Tiny Trees: https://thetumblrpoet.com/products/flowers-are-just-tiny-trees-book

Socials:

The Tumblr Poet on Instagram: https://www.instagram.com/thetumblrpoet/

Braveen on Twitter: https://twitter.com/braveenk

Six & Flow on Twitter: https://twitter.com/sixandflow

Khadijah on Twitter: https://twitter.com/KPSixandFlow