Apr 29 2021 58 mins
Jaclyn has been at D2L (Desire 2 Learn) for a few years now. She's been the thumbs behind their Twitter account, and building the bridge between social media and public relations (PR).
In regards to the pandemic, Jaclyn noted that there's been real growth in the EdTech space. Not only have a lot of education institutions shifted to entirely online learning, but a lot of companies are also looking for ways to provide digital access to the resources for their employees. Whether it be opportunities for upskilling, or onboarding new employees, a Learning Management System has been a key player over the last year.
As a social media manager, Jaclyn does her best to stay on top of all of the latest and greatest on the various platforms. Right now, she's loving Tik Tok, and Instagram is still at the top of her list because of the visual aspect and the increasing variety of content that she is now able to create (such as Reels).
Her hot take prediction for 2021: Though it probably doesn't have longevity, Clubhouse will be key in changing the vanity aspect of social media, being that no one has to be on video. Some great discussions have been happening, plus there's the perk of having access to all sorts of folks you may not have been previously able to interact with in such an intimate way.
LINKS
Companies:
D2L: d2l.com
Six & Flow: sixandflow.com
Websites:
Jaclyn's blog: https://jayywing.com/
Socials:
D2L on Twitter: https://twitter.com/D2L
Jaclyn on Twitter: https://twitter.com/jayywing
Jaclyn on Instagram: https://www.instagram.com/jayywing/
Six & Flow on Twitter: https://twitter.com/sixandflow
Khadijah on Twitter: https://twitter.com/KPSixandFlow