From Video Hosting to Video Platform with Wistia's Co-Founders


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Oct 15 2024 27 mins  

Going from point solution to platform is no easy feat. On the latest episode of Talking Too Loud, Chris Savage and Brendan Schwartz dive deep into the intricacies of transforming Wistia from a video hosting and analytics website into a comprehensive video platform. Tune in to hear the challenges, strategies, and triumphs they encountered along the way. Highlights include:

  • The origin story of Wistia's initial vision and early days.
  • The shift from video hosting to a comprehensive video platform.
  • Overcoming operational challenges and pivoting company culture.
  • Key milestones and the impact of rapid product launches.
  • Marketing strategies for shifting public perception from point solution to platform.

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