Feb 04 2021 48 mins
Salman and Khadijah met while working at Vidyard as outbound sales reps. Khadijah was working in the SMB sector, while Salman had more of a focus on the customer support use case at companies of all sizes.
Since leaving Vidyard, Salman has moved into the world of product marketing, and is fresh into his second PMM role at Unbounce. As you can imagine, making the shift from sales to marketing can be a lot for one's brain to process, but both agree that the connection between the two become more obvious once you actually make the switch.
Salespeople have the opportunities to:
- Connect with prospects and customers
- Understand their pain points
- Understand what would improve their professional lives
- Pass vital/timely information to GTM teams
When you're in product marketing, you're working with this information to provide meaningful solutions based on what the market (a.k.a. customers) are looking for. As Salman put it, it's more about working on the business versus in the business. You bear the responsibility of helping the company to improve and puts its best foot forward based on data and learnings.
As marketers, overall we need to be customer-centric. If you're a marketer that doesn't think that what you do serves the customer, it may be the time to step back and re-evaluate. The customer is the market, and therefore using the term "customer-centric" as a marketer is redundant (or at least this is Salman's hot take).
LINKS
Companies
Unbounce: unbounce.com
Miovision: miovision.com
Vidyard: vidyard.com
Six & Flow: sixandflow.com
Socials:
Unbounce on Twitter: https://twitter.com/unbounce
Six & Flow on Twitter: https://twitter.com/sixandflow
Khadijah on Twitter: https://twitter.com/KPSixandFlow