Aug 13 2024 67 mins
"Great writing starts from a great brief, which starts from great strategy."
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Join Matt (@mattverlaque) and John Doherty, founder of EditorNinja, a content editing agency that edited 3,000,000+ words in its first 18 months on how to write copy that makes MILLIONS of dollars.
Timestamps
00:00 The Importance of Strategy and Briefs in Great Writing
05:44 Finding the Right Pricing Model for Agencies
06:13 The Key to Entrepreneurial Success
09:07 Managing Performance and the Person
19:23 The Power of Storytelling and Vivid Language in Writing
22:50 Crafting Captivating Headlines
25:17 Effective Call-to-Action Language
33:10 The Importance of a Great Brief and Strategy
34:57 Hiring and Managing Writers
36:45 The Value of Paid Test Projects
38:06 The Misconception of Ready-to-Publish Content
41:36 The Cost of Hiring Writers
43:03 When to Hire a Dedicated Writer
44:22 The Role of a Marketing Manager in a Small SaaS Company
48:37 Budgeting for Marketing
50:03 The Need for a Cash Buffer
53:19 The Significance of Gross Profit in Pricing Decisions
54:42 The Drawbacks of Hourly Pricing
55:12 The Benefits of Project-Based Pricing
57:30 Using Pricing as a Funnel Filter
01:03:07 Considerations for Offering Services in a SaaS Business
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Check out John on:
➤ Twitter: https://x.com/dohertyjf
➤ Website: https://editorninja.com/
➤ Personal Website: https://www.johnfdoherty.com/
➤ LinkedIn: https: https://www.linkedin.com/in/johnfdoherty/
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