Feb 23 2025 48 mins 1
In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content creation, the importance of transparency, and the role of consistency in achieving business goals. Ideal for small business owners, course creators, and coaches, this episode aims to provide actionable advice to optimize your content strategy.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
Connect with Lyndsay on LinkedIn, Website
Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
Teresa: As small business owners, I think we are all totally accustomed to the fact that we have to create content. But I have a question to ask you, are you creating content for fame or for fortune? There are some social media accounts out there who are massive and yet when they try and sell something. They get tumbleweed.
So which is it? Which content are you creating for fame or for fortune? Today's guest talks all about what she means from that point of view. She shares brilliant content ideas in terms of how to actually engage your audience and how to get them to convert to buy. She also shares this, why being transparent is so essential, not only as it's a good thing to do, but how it can attract your perfect customers.
This is definitely not one to be missed.
Hello and welcome back to another episode of the Your Dream Business Podcast with me your host, Terese Heath Wareing. I hope you are having a wonderful start to your week or middle of the week. or whenever you are listening to this. Also, can I just take a minute to say thank you so very much for taking time out of your day to listen to the podcast.
I know that if you are a business owner, [00:02:00] which I'm sure you are, you are very busy and you have lots of things going on in your world. And I really do appreciate the time you take to listen to what I've got to say and the amazing guests that I bring on. And I've got a favor to ask. Is there any chance you would be so kind as to go and write me a review on Apple or Spotify or wherever you listen to this podcast because when people write reviews it gives other people confidence that it's something worth listening to and I would be so, so very grateful and also my aim is to bring you an amazing podcast with amazing guests and the more people that listen to it, the more I can do that.
So I just want to thank you so much for doing that for me. Okay. So today is talking about content and I needed this just so you know, I really did need this conversation because even though I am consistent on the podcast and emails on social media, I have not been so great. And. Also, I have wondered whether [00:03:00] I could be more strategic in terms of my content.
And I think now, like we talked about with Julie Solomon a few weeks back, we have to work harder than ever to show up and attract our audience and convert our audience. And one of the ways in which we do that is content. So today I'm having a wonderful conversation with the amazing Lyndsay, who runs Jammy Digital with her husband, Martin, which is an award winning content marketing agency for businesses that aren't afraid to stand out.
They transform founders, CEOs into globally recognized names. Giving them the power to set industry standards, make connections with game changing people, command a premium pricing and attract top talent. Martin and Lyndsay have also published a bestselling book content fortress that protects business owners from unnecessary stress by helping them attract their dream client.
I've met Lyndsay a few times and she is just awesome. Love her to bits and so freaking smart. The two of them are so smart. So it was great to have her join me on the podcast today. We [00:04:00] talk all around content. So content as a whole, in terms of what should you be doing from a long form to short form? How do you connect the two?
And we talk about. Doing content for fame versus fortune, which I just thought was an amazing concept of, are you creating content because you want to get famous? Or are you making, creating content because you actually want to make money and eventually sell something? We talked about what makes a great piece of content, what attracts your audience, what types you should be doing.
And honestly, it was just an all round amazing conversation. I really love Lyndsay Tibbetts and I am so grateful to bring her to you, my amazing listeners, because I think you are going to get so much from this episode. So without further ado, here's the amazing Lyndsay. Lyndsay, welcome to the podcast.
Lyndsay: Oh, thank you so much for having me. I'm so, so excited.
Teresa: Me too, because it's funny how you come across people, how you see people and you guys, because there's two of you in your business, you and your husband, [00:05:00] and you had been in my periphery for a long time. And then I met you at something last year and I was like, they are so freaking small.
Like. And so we end up going to another event or the same event, but later on in the year. And I immediately was like, I'm sitting on your table. You're so smart. I really need this today. My aim of today's podcast, just so you know, is we're gonna talk about content, but my aim is to give me and my audience some real practical stuff that we can go away and do and inspire me because right now, like lots of us content, feels like it can be quite a hard slog. So I really want to cover that. How does that sound?
Lyndsay: Sounds really good. Yeah. And practical advice is what I'm speciality in.
Teresa: Perfect. That's the thing. Like someone's taken their time out to listen to this. Hi. Thank you. I want them to have something that they can take away.
And I [00:06:00] know that you and what you do in your business, you have done some really, really cool stuff and can help people with this massively. So before we got started, you said something to me, a statement that you can talk about, and I'm just going to jump straight in with it. Fame versus fortune. Like, discuss.
Lyndsay: So I think there's a big confusion at the moment with content marketing and the confusion comes from people that pick a fame strategy over a fortune strategy because those are very different. And so a lot of people think that to do good content marketing, to get leads and sales into their business, they need to be famous.
So they need to create content that has a very broad appeal that gets a huge audience. And then, and it kind of makes sense, you know, you get a huge audience and then you can monetize that audience. That kind of makes sense. But what you find is that people who follow you for entertainment, follow you because they think you're funny, or they find you inspiring, or they want to know about your lifestyle, don't [00:07:00] necessarily buy from you.
And there's countless examples. There's, there's one huge, really, he's a really, really nice guy and he's a business influencer. He's got millions and millions of followers. Um, and he struggled lately to sell a book. To his audience and his 20 book. So not, not expensive, but people were complaining that he'd, you know, put it for sale and they were saying, you know, you know, you normally give me stuff for free.
Why are you trying to sell me this book? And it's because he'd grown an audience, a really broad audience who didn't expect to buy from him. So what you should be doing is you should be following a fortune strategy, which is really honing in on your target audience, creating content for them. Instead of going really broad, making sure that that content really clearly reminds people what you do and gets leads and sales off the back of it.
So it's not about being famous. So the best kind of, the best people I, I usually say is, you know, you can walk down the street and no one would know who you were. But if you went to like an industry specific, uh, industry specific, you know, conference. Yeah. You'd have swarms of people around you because they really respect you.
They know you, you're well [00:08:00] known in that room, but outside of that room, no one knows who you are. So that's what really, if you want leads and sales from your business, you should be sort of aiming for that.
Teresa: My constant joke is you're not Beyonce. Right, because sometimes in this industry we can go to a conference and like you said people are like, my God, there's that person.
And it's like, no, if they walked out of this room now, they would, no one would know who in earth they were because they're not Beyonce. So the thing is though, we've been. indoctrinated or led to believe or our ego desperately wants us to have lots of followers like, and it's embarrassing, legit embarrassing when you put some content out there and it's tumbleweed.
So how do we, are we saying we just should? Have the tumbleweed? Are we saying, like, is there a certain point? Like, are we saying we need to build it to a certain point and then not worry about it? What, what do you think around that?
Lyndsay: Yeah, so, obviously we don't want tumbleweed, but there's a [00:09:00] way, there's a way to make content interesting, but still relevant for a very specific target audience, and still linking back to your products and services.
So if you're, if you're creating content, right, this is, I could, I could get loads of likes tomorrow on LinkedIn if I've just posted a picture of my cat, you know, but whatever it might be, that's not going to get me leads and sales. But if I post something that's about say content marketing or how to do a video or whatever it might be, I have to think of a way to make that, entertaining, and that's using things like good hooks, making sure that you tell a story, making it interesting, giving lots of value, things like that. And eventually if you start doing that, and that does require more effort, but if you start doing that, then you get kind of both the sort of likes and the comments and the leads and sales off the back of it.
So there's a way to do it where You know, you have to think about how can I make this really interesting? What's the angle of this, you know, what would really resonate with my audience? I'm really thinking about that for every time, every piece of [00:10:00] content that you create, because there's countless, there's so much content out there.
And I feel for people sometimes because they pull their heart and soul into content and they, they produce this content. That's like how to do this thing. And they've gone into real depth of how they do what they do and really broken it down and it just gets nothing because it's not really of interest to the, to the audience you have to think about.
you know, how to make it really engaging, but also link it back to what you sell at the same time, which is tricky to do. Definitely.
Teresa: So you've said a load of stuff there, which I'm going to come back to some of these points, which is awesome. But like, as you're saying this, bearing in mind, I produce content.
I produce a podcast that goes out every single week. I'm even exhausted listening to you talk about it. It's like, It is hard work. Is it right? So is it hard work? Am I making this something big in my head? Is there something that I'm missing that I can produce good content without thinking this is a massive deal for me to do?
Lyndsay: Yeah. So what I usually recommend and it's [00:11:00] quite, it's It's quite difficult to actually say how much content you should produce, um, and, and to what level. I usually say if you're at say five or six figures in your business for seven or eight figures, it's slightly different. But if you're a five or six figures in your business, usually, and the problem is, is usually that people are trying to focus on lots of different platforms.
And I usually say pick one organic channel. which is a channel where you'll get organic traffic. You know, people searching for you, that could be blog via Google or chat GPT . Cause now that recommends can recommend your blog posts, or it could be YouTube where people are searching on there or your podcast, which is what you're doing amazingly well.
And then from there pick one social channel. So for me, that's like LinkedIn, you know, for, for others, it might be something different and try and basically use. Just two channels. So sometimes when people get overwhelmed, it's because they're trying to do too much and too many different channels. And as we know, content should be very specific to that channel.
So if you're trying to like repurpose the exact LinkedIn content, [00:12:00] Instagram, it's not going to work. It's just going to flop probably on both on both channels. So it's just best to try and kind of. Do you want channel really, really well. So that's the first thing, not, not to get sort of overwhelmed. And the second thing to do is realistically say to yourself, how much can I do, you know, on a weekly basis or a monthly basis, can I do.
One blog post a week. Can I do one long form video a week? And then can I post on LinkedIn three times a week? And you kind of have to give yourself that set amount and stick to it. Religiously have that time in your diary booked out where you are producing this content and you, and, and one thing I actually do, which works really well is I separate the thinking from the doing.
And I think that uses like two different sides of the brain or something. So I'll have one point in the week where I think about my content ideas. I'll think this will be really good to do or, you know, and I'll break them down, but I won't kind of create them in any way. And then the other part of my week, I will actually create that content.
So I'll be [00:13:00] recording, I'll be writing. It's just completely different. So I don't have to sit down in front of a camera and be like. money in a video on, you know, I've already got those ideas that I've already kind of got it half scripted out. So that makes it a lot, lot easier when you, when you do it that way, but it's about being realistic with ourselves, which is really hard to do because I'm like, Oh, I could do everything.
I know I've got a content team. So, you know, if you don't have that,
Teresa: you could do everything. So first off. You talk about one social media platform. So for me, Instagram really is the place that I like to hang out on. However, I constantly feel guilty about LinkedIn because LinkedIn is pretty good. And, and therefore I do share content to LinkedIn that I've created on Instagram.
Is that, is that a case? Because again, I remember like, you know, we've been doing this a long time. How long have you been doing this?
Lyndsay: 10 years?
Teresa: Yeah, it's a similar amount of time to me. So I remember the times where it was like, Oh my God, you can just share it to everywhere. [00:14:00] Then I remember a time of like, Oh no, don't just share it to everywhere.
You have to be specific. And then it kind of went back to it because everyone realized how difficult it was. But anyway, like as I'm creating the content on Insta, is it, is it pointless me sharing it to LinkedIn? Or is it okay me sharing it to LinkedIn knowing it's not doing much, but at least I looked at vaguely active on there? What's your thoughts?
Lyndsay: Yeah, there's no harm in sharing it. I mean, I do the same. I'm like you, but in reverse. So I'm a LinkedIn girl. She's very less, you know, much less exciting than Instagram, but I will share what I share on LinkedIn, on Instagram, knowing that it's, it's getting me a few followers. It's making sure that, you know, when people go on my page, it still looks active.
And I think that that's fine as long as you don't think, Oh, you know, why is that channel not giving me anything that that's okay.
Teresa: Super realistic.
Lyndsay: Yeah. Super realistic with that. And I don't expect for us, I don't expect much to come from Instagram because it's not where we're like channeling our energy really. So you know, I would expect it from LinkedIn, but it's [00:15:00] nice to keep Instagram updated.
Teresa: Okay. So then let's talk about the organic content, i. e blog, YouTube podcast. So, first off, my opinion is they have to have one of them. Okay, good. We agree.
Lyndsay: We agree.
Teresa: What about then, so I've been going through this thing of, oh, and, and so the other thing, my brain works in very weird ways.
I love the fact that you said if your business is five or six figures, and if it's over seven, it's different because that is so important. I think people look at businesses that are seven figures plus and think, oh, I...
KEY TAKEAWAYS COVERED IN THE PODCAST
- Fame vs. Fortune – Know Your Goal- Before creating content, decide whether you’re aiming for visibility or actual sales. Content that builds a business looks different from content that just gets likes!
- Transparency Builds Trust - Being open and honest in your content helps attract the right audience and convert them into customers. People buy from those they trust.
- Consistency is Key- Success doesn’t come from one viral post—it comes from showing up regularly with valuable content that aligns with your business goals.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Lyndsay on LinkedIn, Website
Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
Transcript
Teresa: As small business owners, I think we are all totally accustomed to the fact that we have to create content. But I have a question to ask you, are you creating content for fame or for fortune? There are some social media accounts out there who are massive and yet when they try and sell something. They get tumbleweed.
So which is it? Which content are you creating for fame or for fortune? Today's guest talks all about what she means from that point of view. She shares brilliant content ideas in terms of how to actually engage your audience and how to get them to convert to buy. She also shares this, why being transparent is so essential, not only as it's a good thing to do, but how it can attract your perfect customers.
This is definitely not one to be missed.
Hello and welcome back to another episode of the Your Dream Business Podcast with me your host, Terese Heath Wareing. I hope you are having a wonderful start to your week or middle of the week. or whenever you are listening to this. Also, can I just take a minute to say thank you so very much for taking time out of your day to listen to the podcast.
I know that if you are a business owner, [00:02:00] which I'm sure you are, you are very busy and you have lots of things going on in your world. And I really do appreciate the time you take to listen to what I've got to say and the amazing guests that I bring on. And I've got a favor to ask. Is there any chance you would be so kind as to go and write me a review on Apple or Spotify or wherever you listen to this podcast because when people write reviews it gives other people confidence that it's something worth listening to and I would be so, so very grateful and also my aim is to bring you an amazing podcast with amazing guests and the more people that listen to it, the more I can do that.
So I just want to thank you so much for doing that for me. Okay. So today is talking about content and I needed this just so you know, I really did need this conversation because even though I am consistent on the podcast and emails on social media, I have not been so great. And. Also, I have wondered whether [00:03:00] I could be more strategic in terms of my content.
And I think now, like we talked about with Julie Solomon a few weeks back, we have to work harder than ever to show up and attract our audience and convert our audience. And one of the ways in which we do that is content. So today I'm having a wonderful conversation with the amazing Lyndsay, who runs Jammy Digital with her husband, Martin, which is an award winning content marketing agency for businesses that aren't afraid to stand out.
They transform founders, CEOs into globally recognized names. Giving them the power to set industry standards, make connections with game changing people, command a premium pricing and attract top talent. Martin and Lyndsay have also published a bestselling book content fortress that protects business owners from unnecessary stress by helping them attract their dream client.
I've met Lyndsay a few times and she is just awesome. Love her to bits and so freaking smart. The two of them are so smart. So it was great to have her join me on the podcast today. We [00:04:00] talk all around content. So content as a whole, in terms of what should you be doing from a long form to short form? How do you connect the two?
And we talk about. Doing content for fame versus fortune, which I just thought was an amazing concept of, are you creating content because you want to get famous? Or are you making, creating content because you actually want to make money and eventually sell something? We talked about what makes a great piece of content, what attracts your audience, what types you should be doing.
And honestly, it was just an all round amazing conversation. I really love Lyndsay Tibbetts and I am so grateful to bring her to you, my amazing listeners, because I think you are going to get so much from this episode. So without further ado, here's the amazing Lyndsay. Lyndsay, welcome to the podcast.
Lyndsay: Oh, thank you so much for having me. I'm so, so excited.
Teresa: Me too, because it's funny how you come across people, how you see people and you guys, because there's two of you in your business, you and your husband, [00:05:00] and you had been in my periphery for a long time. And then I met you at something last year and I was like, they are so freaking small.
Like. And so we end up going to another event or the same event, but later on in the year. And I immediately was like, I'm sitting on your table. You're so smart. I really need this today. My aim of today's podcast, just so you know, is we're gonna talk about content, but my aim is to give me and my audience some real practical stuff that we can go away and do and inspire me because right now, like lots of us content, feels like it can be quite a hard slog. So I really want to cover that. How does that sound?
Lyndsay: Sounds really good. Yeah. And practical advice is what I'm speciality in.
Teresa: Perfect. That's the thing. Like someone's taken their time out to listen to this. Hi. Thank you. I want them to have something that they can take away.
And I [00:06:00] know that you and what you do in your business, you have done some really, really cool stuff and can help people with this massively. So before we got started, you said something to me, a statement that you can talk about, and I'm just going to jump straight in with it. Fame versus fortune. Like, discuss.
Lyndsay: So I think there's a big confusion at the moment with content marketing and the confusion comes from people that pick a fame strategy over a fortune strategy because those are very different. And so a lot of people think that to do good content marketing, to get leads and sales into their business, they need to be famous.
So they need to create content that has a very broad appeal that gets a huge audience. And then, and it kind of makes sense, you know, you get a huge audience and then you can monetize that audience. That kind of makes sense. But what you find is that people who follow you for entertainment, follow you because they think you're funny, or they find you inspiring, or they want to know about your lifestyle, don't [00:07:00] necessarily buy from you.
And there's countless examples. There's, there's one huge, really, he's a really, really nice guy and he's a business influencer. He's got millions and millions of followers. Um, and he struggled lately to sell a book. To his audience and his 20 book. So not, not expensive, but people were complaining that he'd, you know, put it for sale and they were saying, you know, you know, you normally give me stuff for free.
Why are you trying to sell me this book? And it's because he'd grown an audience, a really broad audience who didn't expect to buy from him. So what you should be doing is you should be following a fortune strategy, which is really honing in on your target audience, creating content for them. Instead of going really broad, making sure that that content really clearly reminds people what you do and gets leads and sales off the back of it.
So it's not about being famous. So the best kind of, the best people I, I usually say is, you know, you can walk down the street and no one would know who you were. But if you went to like an industry specific, uh, industry specific, you know, conference. Yeah. You'd have swarms of people around you because they really respect you.
They know you, you're well [00:08:00] known in that room, but outside of that room, no one knows who you are. So that's what really, if you want leads and sales from your business, you should be sort of aiming for that.
Teresa: My constant joke is you're not Beyonce. Right, because sometimes in this industry we can go to a conference and like you said people are like, my God, there's that person.
And it's like, no, if they walked out of this room now, they would, no one would know who in earth they were because they're not Beyonce. So the thing is though, we've been. indoctrinated or led to believe or our ego desperately wants us to have lots of followers like, and it's embarrassing, legit embarrassing when you put some content out there and it's tumbleweed.
So how do we, are we saying we just should? Have the tumbleweed? Are we saying, like, is there a certain point? Like, are we saying we need to build it to a certain point and then not worry about it? What, what do you think around that?
Lyndsay: Yeah, so, obviously we don't want tumbleweed, but there's a [00:09:00] way, there's a way to make content interesting, but still relevant for a very specific target audience, and still linking back to your products and services.
So if you're, if you're creating content, right, this is, I could, I could get loads of likes tomorrow on LinkedIn if I've just posted a picture of my cat, you know, but whatever it might be, that's not going to get me leads and sales. But if I post something that's about say content marketing or how to do a video or whatever it might be, I have to think of a way to make that, entertaining, and that's using things like good hooks, making sure that you tell a story, making it interesting, giving lots of value, things like that. And eventually if you start doing that, and that does require more effort, but if you start doing that, then you get kind of both the sort of likes and the comments and the leads and sales off the back of it.
So there's a way to do it where You know, you have to think about how can I make this really interesting? What's the angle of this, you know, what would really resonate with my audience? I'm really thinking about that for every time, every piece of [00:10:00] content that you create, because there's countless, there's so much content out there.
And I feel for people sometimes because they pull their heart and soul into content and they, they produce this content. That's like how to do this thing. And they've gone into real depth of how they do what they do and really broken it down and it just gets nothing because it's not really of interest to the, to the audience you have to think about.
you know, how to make it really engaging, but also link it back to what you sell at the same time, which is tricky to do. Definitely.
Teresa: So you've said a load of stuff there, which I'm going to come back to some of these points, which is awesome. But like, as you're saying this, bearing in mind, I produce content.
I produce a podcast that goes out every single week. I'm even exhausted listening to you talk about it. It's like, It is hard work. Is it right? So is it hard work? Am I making this something big in my head? Is there something that I'm missing that I can produce good content without thinking this is a massive deal for me to do?
Lyndsay: Yeah. So what I usually recommend and it's [00:11:00] quite, it's It's quite difficult to actually say how much content you should produce, um, and, and to what level. I usually say if you're at say five or six figures in your business for seven or eight figures, it's slightly different. But if you're a five or six figures in your business, usually, and the problem is, is usually that people are trying to focus on lots of different platforms.
And I usually say pick one organic channel. which is a channel where you'll get organic traffic. You know, people searching for you, that could be blog via Google or chat GPT . Cause now that recommends can recommend your blog posts, or it could be YouTube where people are searching on there or your podcast, which is what you're doing amazingly well.
And then from there pick one social channel. So for me, that's like LinkedIn, you know, for, for others, it might be something different and try and basically use. Just two channels. So sometimes when people get overwhelmed, it's because they're trying to do too much and too many different channels. And as we know, content should be very specific to that channel.
So if you're trying to like repurpose the exact LinkedIn content, [00:12:00] Instagram, it's not going to work. It's just going to flop probably on both on both channels. So it's just best to try and kind of. Do you want channel really, really well. So that's the first thing, not, not to get sort of overwhelmed. And the second thing to do is realistically say to yourself, how much can I do, you know, on a weekly basis or a monthly basis, can I do.
One blog post a week. Can I do one long form video a week? And then can I post on LinkedIn three times a week? And you kind of have to give yourself that set amount and stick to it. Religiously have that time in your diary booked out where you are producing this content and you, and, and one thing I actually do, which works really well is I separate the thinking from the doing.
And I think that uses like two different sides of the brain or something. So I'll have one point in the week where I think about my content ideas. I'll think this will be really good to do or, you know, and I'll break them down, but I won't kind of create them in any way. And then the other part of my week, I will actually create that content.
So I'll be [00:13:00] recording, I'll be writing. It's just completely different. So I don't have to sit down in front of a camera and be like. money in a video on, you know, I've already got those ideas that I've already kind of got it half scripted out. So that makes it a lot, lot easier when you, when you do it that way, but it's about being realistic with ourselves, which is really hard to do because I'm like, Oh, I could do everything.
I know I've got a content team. So, you know, if you don't have that,
Teresa: you could do everything. So first off. You talk about one social media platform. So for me, Instagram really is the place that I like to hang out on. However, I constantly feel guilty about LinkedIn because LinkedIn is pretty good. And, and therefore I do share content to LinkedIn that I've created on Instagram.
Is that, is that a case? Because again, I remember like, you know, we've been doing this a long time. How long have you been doing this?
Lyndsay: 10 years?
Teresa: Yeah, it's a similar amount of time to me. So I remember the times where it was like, Oh my God, you can just share it to everywhere. [00:14:00] Then I remember a time of like, Oh no, don't just share it to everywhere.
You have to be specific. And then it kind of went back to it because everyone realized how difficult it was. But anyway, like as I'm creating the content on Insta, is it, is it pointless me sharing it to LinkedIn? Or is it okay me sharing it to LinkedIn knowing it's not doing much, but at least I looked at vaguely active on there? What's your thoughts?
Lyndsay: Yeah, there's no harm in sharing it. I mean, I do the same. I'm like you, but in reverse. So I'm a LinkedIn girl. She's very less, you know, much less exciting than Instagram, but I will share what I share on LinkedIn, on Instagram, knowing that it's, it's getting me a few followers. It's making sure that, you know, when people go on my page, it still looks active.
And I think that that's fine as long as you don't think, Oh, you know, why is that channel not giving me anything that that's okay.
Teresa: Super realistic.
Lyndsay: Yeah. Super realistic with that. And I don't expect for us, I don't expect much to come from Instagram because it's not where we're like channeling our energy really. So you know, I would expect it from LinkedIn, but it's [00:15:00] nice to keep Instagram updated.
Teresa: Okay. So then let's talk about the organic content, i. e blog, YouTube podcast. So, first off, my opinion is they have to have one of them. Okay, good. We agree.
Lyndsay: We agree.
Teresa: What about then, so I've been going through this thing of, oh, and, and so the other thing, my brain works in very weird ways.
I love the fact that you said if your business is five or six figures, and if it's over seven, it's different because that is so important. I think people look at businesses that are seven figures plus and think, oh, I...
