Dec 10 2024 24 mins
Assistant professor of marketing, Ludovica Cesareo, talks about the problems fake products create for manufacturers, retailers, consumers and society at large.
- Lehigh University News story on Ludovica Cesareo's research
- Ludovica Cesareo on COVID-19 Fashion and Holiday Shopping (2020)
- 200 Trunks, 200 Visionaries exhibition (Video)
- McGruff the Crime Dog Go for Real campaign.
- Read Assistant Professor Ludovica Cesareo's paper: "Knowledge, Morality, and the Appeal of Counterfeit Luxury Goods." (Subscription required.)
- Learn more about Ludovica Cesareo's research.