Meta Ads Optimization: Should You Enable Advantage+ Custom Audience?


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Mar 19 2025 6 mins   4

Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.

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