Feb 28 2024 48 mins
Here’s 1 of the 398,402 things nobody teaches you when building a brand and becoming a leader:
Your external brand ≠ your internal company culture. Just because the world sees your brand in a certain light doesn’t mean your team has to march to that beat behind the scenes.
Few people know this better than Kailtyn Parker of Copy Uncorked. Her business’s brand is strategically drenched in wine culture, but don’t let that fool her – their internal culture isn’t exactly what you’d expect.
Tune in to hear Kaitlyn’s approach to leading a team that's as intentional and well-thought-out as her iconic brand. Bring your favorite glass because she’s pouring up insights on:
🍷The critical role of culture-driven hiring, especially when your brand and your culture aren’t one in the same
🍷The role of personality tests, method acting, and mirroring in effective leadership
🍷How “remaining in choice” steadies the wild ride of entrepreneurship
🍷Lessons in leadership from her days at Lululemon
🍷Putting a premium on Subject Matter Experts when hiring a lean team
We always knew Kaitlyn is a wordsmith, but dang – the wisdom she drops in this episode is *CHEF’S KISS* for anyone trying to step up their leadership game.
ABOUT KAITLYN AND COPY UNCORKED:
Kaitlyn Parker is the founder/CEO, brand strategist, and wine enthusiast behind Copy Uncorked - a full-service copywriting & creative agency pouring up personality-fueled sales copy to help brands grow. Based in Virginia Beach, Virginia, Kaitlyn holds a Master’s in Strategic Communications and has worked with 200+ clients worldwide in her 8+ years of industry experience. She's also developed Copy Uncorked's suite of educational products for non-copywriters—collectively known as CU Edu. Each program is designed to help emerging entrepreneurs develop their brand messaging, write their own website copy, and every piece of copy after that.
LINKS MENTIONED:
Connect with Kaitlyn on Instagram @copyuncorked or visit copyuncorked.com.