Feb 04 2025 21 mins
Are you relying too much on social media to find leads—and what happens if that stops working?
Let’s be real—there’s a lot of uncertainty in the air right now. If the news has you wondering how an economic slowdown might impact your business, this episode is a must-listen.
I’m diving deep into future-proofing your business, so no matter what happens in the economy, you’re not just surviving—you’re thriving. After 13+ years in digital marketing and list building, I’ve seen firsthand what works when things get tough, and I’m breaking it all down today.
We’re covering everything from building an engaged email list (because social media alone won’t cut it), leveraging collaborations and bundles, and adjusting your offers to keep customers buying—even when budgets get tight. Plus, I’m sharing real strategies you can implement today to keep your lead generation strong and your revenue steady.
If you want to make sure your business is rock-solid no matter what’s happening in the economy, this episode is for you.
On This Week’s Episode, We Discuss:
- What’s Really Happening in the Economy – A breakdown of why U.S. and Canadian markets are showing signs of instability and what that means for business owners.
- Why List Building is More Important Than Ever – The smart way to grow an engaged email list that isn’t controlled by algorithms.
- Using Bundles, Summits, and Collaborations to Build Authority – Why getting in front of other people’s audiences is a game-changer for organic growth.
- Fixing Your Lead Magnets for Maximum Conversions – How to audit, tweak, and repackage your lead magnets to keep them fresh and high-converting.
- Future-Proofing Your Offers – Smart pricing, flexible payment plans, and making sure your services/products stay relevant as customer spending shifts.
- The Messaging Mistakes You Need to Avoid – How to adapt your marketing so your audience sees your offers as “must-haves” instead of “nice-to-haves.”
- How to Plan for the Long Haul – My personal approach to staying ahead of economic shifts and keeping business growth steady, no matter what.
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