Sep 10 2024 68 mins
"Hustle & Humor" is a special Summer 2024 series under the Unpolished MBA ® podcast, hosted by seasoned Atlanta-based entrepreneurs Monique Mills and Caitlin Ferguson. We dive into the realities of running a business with candid conversations, insightful advice, and a healthy dose of humor.
-Running from August 6th to September 19th
-Episodes released every Tuesday and Thursday
In this episode, hosts discuss chat with Tas Bober, founder of Delphinium, a niche B2B SaaS digital marketing consultancy with focus on perfecting landing pages for B2B SaaS. Tas shares her transition from working in-house marketing to launching her own consulting business. The discussion covers her sales experience, challenges of ethical marketing, the power of niche focus, and how humor plays a role in her work. Tas discusses how to thrive in consulting, balancing work-life priorities, and the evolving landscape of digital marketing.
Submit business questions to unpolishedmba.com/hustle
Key Topics Discussed:
Key Topics:
- Tas’s transition from in-house marketing to running her consultancy
- Challenges in sales and how that shaped her marketing approach
- Niche B2B SaaS consulting for landing pages and digital marketing strategy
- The value of humor and personality in B2B marketing
- How to balance work-life priorities while scaling a business
- Insights on influencer marketing and personal brand building on LinkedIn
- Creating value for clients through strategy and ethical sales
Memorable Quotes:
- "You can't shove something down someone's throat just to hit a quota—they have to be ready for it."
- "Being specific in your niche can make people curious about everything else you're good at."
Resources Mentioned:
- Tas’s LinkedIn Landing Page Resource Hub (available on her LinkedIn profile)
Follow Tas Bober on LinkedIn - https://www.linkedin.com/in/tasbober/
Her company: Delphinium Solutions – B2B SaaS consultancy specializing in paid ads and landing pages