Dec 30 2024 7 mins
Kyle Scott discusses the evolving landscape of SEO in the context of AI advancements. He outlines the essential strategies for creators and marketers to adapt, including the use of structured data, intent-based phrases, and tagging across various content types. He also highlights the importance of optimizing for both digital and physical searches as AI technology continues to develop.
Takeaways
AI is transforming SEO, not eliminating it.
Structured data helps AI understand content better.
Natural language processing is key for future searches.
Tagging content improves visibility across platforms.
Implementing LLMS.txt can enhance AI crawling.
Physical search optimization is becoming crucial.
Links referenced in this episode:
Companies mentioned in this episode:
- DraftKings
- Mintlify
- Firecrawl
- Meta