Feb 15 2023 54 mins
"You go further and faster, the more you work together. And so that's the thing that companies especially need to focus on is, the more people you can get involved - and I don't mean - just go and dump everyone in the deep end and say, you know, we did two hours of training, you're on your own now. Good luck!" - Michelle J Raymond, Making Conversations Count - February 2023
In an area with expensive internet? Here's a lower bandwidth version for you
Let's talk about the benefits of maintaining LinkedIn page management of your company page
LinkedIn is an essential tool for businesses. We know this. Duh! I mean, it's the B2B social media platform.
It's been providing an invaluable platform to reach a vast network of potential customers and partners for coming up to 20 years now.
But most people only ever think about LinkedIn as that place you set up as an online CV.
It's been much more than that for quite some time now.
And by taking the time to create a LinkedIn company page and effectively manage it, businesses can gain an advantage in the competition for attention, leading to significant growth.
A LinkedIn company page can be used to showcase a business’s mission, values and successes, as well as providing real-time updates on products, services and offers.
But more than that, it can be used to leverage all the juicy organic reach that LinkedIn still offers via the external benefits of SEO.
Not to mention the relationships with customers and partners.
In this episode we're joined by LinkedIn company pages expert Michelle J Raymond who talks us through why we need to get on top of our LinkedIn page management!
You'll learn...
- Where to start with LinkedIn
- How to set up LinkedIn for success
- Why you NEED a company page
- Don’t be scared to repurpose your content on the page
- Michelle’s conversation that counted
Michelle's LinkedIn:
https://au.linkedin.com/in/michelle-raymond-goodtradingco
Michelle's GoodTrading website:
Michelle's brand website:
What IS Making Conversations Count?
"Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.
Missed our previous episodes?
You can catch up with any of the other guests we've been making conversations count with, here:
https://makingconversationscount.com/episodes/
Listen to Making Conversations Count
On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:
https://makingconversationscount.studio/listen