Marcus McCarthy with Siemens Grid Software


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Apr 02 2025 24 mins   2
Industrial Talk is onsite at DistribuTech 2025 and talking to Marcus McCarthy, Sr. Vice President at Siemens Grid Software about "Energy Solutions for the Future".



Scott MacKenzie and Marcus McCarthy discuss the evolving utility industry and the role of digital twins in improving efficiency and reliability. Marcus highlights the challenges of aging infrastructure, increased power demand, and the need for carbon removal. He emphasizes the importance of accurate digital models for better planning and decision-making. Marcus explains how Siemens' digital twin solutions enable real-time operations and scenario simulations, enhancing network management. They also touch on the practicality of cloud technology and the industry's readiness to adopt new technologies. The conversation underscores the urgency for utilities to invest in digital twins to meet future energy demands and optimize grid performance.

Action Items



  • [ ] Connect with Marcus McCarthy on LinkedIn or at [email protected] to discuss further

  • [ ] Establish accurate digital models of the utility network (digital twins) with temporal stamping to simulate future scenarios

  • [ ] Explore how high-energy consumption facilities like data centers can optimize their interaction with the grid



Outline


Introduction and Welcome



  • Scott MacKenzie as a passionate industry professional dedicated to transferring cutting-edge industry innovations and trends.

  • Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, highlighting the celebration of industry professionals worldwide.

  • Scott mentions the podcast is brought to you by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.

  • Scott and Marcus discuss the massive scale of the Distribute Tech conference in Dallas, Texas, and Scott's limited time to explore the solutions.



Background on Marcus McCarthy



  • Marcus shares his background, mentioning his move from Ireland to the US about 12 years ago.

  • Marcus discusses his career in utilities, focusing on distribution and transmission software systems.

  • Scott and Marcus agree on the positive aspects of the utility industry, including the people and the current market dynamics.

  • Marcus reflects on the industry's shift from a quiet period to a time of rapid change and innovation.



Challenges and Pressures in the Utility Industry



  • Marcus highlights the increasing demand for power and the need for safe and reliable delivery.

  • Scott and Marcus discuss the challenges of aging infrastructure and the need for modernization.

  • Marcus explains the complexities of meeting future power demands while addressing carbon removal efforts.

  • Scott shares his experience as a lineman and the evolution of the utility industry from a linear design to a more distributed energy system.



Digital Twin and Its Importance



  • Scott expresses his enthusiasm for digital twin technology and its potential for simulation and decision-making.

  • Marcus explains the critical role of digital twin in achieving faster, better decision-making in complex environments.

  • Marcus discusses the importance of standardized models and the sharing of planning data among different players in the industry.

  • Marcus highlights the need for real-time operations and the challenges of integrating planning and operations data.



Cloud Technology and Latency



  • Scott and Marcus discuss the benefits and challenges of using cloud technology for utility operations.

  • Marcus explains the potential for hybrid solutions that combine local data storage with cloud processing.

  • Scott raises concerns about change management and the need for utilities to embrace new technologies.

  • Marcus emphasizes the practical nature of the utility industry and their willingness to adopt new solutions if they are fit for purpose.



Interconnected Utilities and Innovation



  • Scott asks about the challenges of interconnected utilities with different levels of readiness for innovation.

  • Marcus reassures that there is no significant friction between utilities and that innovation is encouraged.

  • Marcus highlights the importance of practical problem-solving and the realistic approach of the utility industry.

  • Scott and Marcus discuss the role of AI and the need for trusted partners to help utilities navigate the technological landscape.



Building a Digital Twin



  • Marcus emphasizes the importance of having a high-quality digital twin for accurate planning and decision-making.

  • Marcus explains the challenges of creating accurate digital models for distribution networks compared to transmission networks.

  • Scott shares his experience with outdated single-line maps and the need for better data management.

  • Marcus outlines the process of building a digital twin and the ongoing effort required to maintain and improve it.



Future of Digital Twin and Utility Industry



  • Scott asks about the future of digital twin technology and its impact on the utility industry.

  • Marcus predicts a significant increase in demand, especially in high-energy consumption facilities like data centers.

  • Marcus discusses the importance of optimizing the interaction between these facilities and the grid.

  • Scott and Marcus agree on the need for utilities to start their digital twin journey now to be prepared for future challenges.



Conclusion and Contact Information



  • Scott encourages listeners to connect with Marcus McCarthy for more information and insights.

  • Marcus provides his contact information and mentions his presence on LinkedIn.

  • Scott wraps up the conversation, highlighting the importance of the Industrial Talk Podcast and the Distribute Tech event.

  • Scott invites listeners to visit industrialtalk.com and connect with him and other industry professionals.





If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

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MARCUS MCCARTHY'S CONTACT INFORMATION:


Personal LinkedIn: https://www.linkedin.com/in/marcusmccarthy/

Company Website: https://www.siemens.com/global/en/products/energy/grid-software.html

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