Dec 17 2024 35 mins 2
Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.
In this episode, we discuss:
- The secret to writing AI-powered product descriptions that actually convert
- Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce
- How to use AI to uncover hidden customer desires and boost engagement
- The future of copywriting: Will AI replace human writers?
Dive in:
[05:23] Improving AI for better product descriptions.
[09:25] Start with clear direction; quality input yields success.
[13:02] Ensuring data quality for AI requires depth.
[16:36] Use Descriptomizer; track and analyze engagement metrics.
[17:32] Score product descriptions using "emphasis analysis".
[21:43] AI reshapes copywriting, humans remain essential.
[24:50] Insider Tips from Thomas!
Find the notes here: https://keepopt.com/235
Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
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