116 | The Truth About Being an Entrepreneur with Serial Founder and Exiter Anthony Franco


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Feb 25 2025 22 mins  

In this episode of The Million Dollar Flip Flops Podcast, Rodric welcomes serial entrepreneur Anthony Franco, who has founded seven companies and sold six of them. 

Anthony is now focused on empowering founders through his podcast ‘How to Founder’, his company FBB Group, and a variety of hands-on services designed to make entrepreneurship a bit less daunting. 

Anthony dives into what truly motivates a founder, why entrepreneurship might not be for everyone, and the mindset needed to navigate the rollercoaster of starting and exiting businesses.

If you’ve ever wondered whether you have what it takes to be an entrepreneur—or just want to refine your launch and exit strategies—this conversation offers a candid, unfiltered take from someone who’s been there.


Key Insights:

• Know why you’re launching: a clear definition of success sets your direction

• Accept imperfection: real entrepreneurship is about learning from “failures” fast

• Steer clear of the “messy middle”: deploy your best energy at launch and exit stages

• Start small, think big: master the fundamental processes before going for larger plays

• Diversify your problem-solving circle: surround yourself with entrepreneurs for support and fresh insights



Quote:

“If you can live a normal life, I’m jealous of you—entrepreneurship can be brutal.”

– Anthony Franco



Guest Links:

Anthony’s LinkedIn

‘How to Founder’ Podcast

The FBB Group



Resources:

Million Dollar Flip Flops

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