How to Scale a Business

Hector's chatting with Rusty Shields, the big boss at Develefy Consulting, about how awesome game-changing relationships are in business. Rusty's journey is wild - he started in opera, then switched to leadership consulting, always shaking things up! He shares why most people totally miss the mark when it comes to business relationships and how ditching those "you scratch my back, I'll scratch yours" connections for deeper ones can really skyrocket your growth. If you're tired of playing by those old-school leadership rules, Rusty's ideas might just change how you level up!

Chapters:

• 00:00:00 – A First Guest, A Big Idea, and a Bold Conversation
• 00:00:54 – From Opera Stages to Boardrooms: Rusty’s Unexpected Path to Leadership
• 00:03:21 – Why Traditional Leadership Training is Broken (And What Works Instead)
• 00:08:02 – The 4-Step Connection Framework That Will Transform Your Business
• 00:12:47 – Step 1: The Power of ‘Why’ and How It Shapes Every Relationship
• 00:16:32 – Step 2: Finding Your Unique Connection Vehicle
• 00:20:21 – How to Apply This Today (Without Overhauling Everything)
• 00:25:09 – Where to Find Rusty and Why 2025 is the Year for Bold Moves

Links and Resources:

• Rusty on LinkedIn
• Develefy Consulting
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!