Sep 05 2024 59 mins 2
Tim Carter, a seasoned tech executive, lawyer, and collaboration coach, shares insights from his 25-year career at the intersection of business, law, and technology. With a background as an intellectual property lawyer and product strategist, Tim has played a key role in building technology-based ecosystems across various industries. Now focused on the media and creative sectors, Tim is working to develop best practices and ensure creatives are safeguarded when it comes to the use of AI in the creative and film industries.
In this episode, Tim discusses how AI is transforming filmmaking, particularly in areas like dubbing and dialogue replacement (the 'Monkey problem'), while emphasising that AI serves human creativity. He also addresses the challenges and ethical considerations of AI in the industry.
Takeaways
- AI allows filmmakers to retain their creative choices while reaching broader audiences by providing seamless translations and lip-syncing in different languages (if you're old enough you'll remember the awful dubbing/syncing 'problem' on the original 1978 show 'Monkey').
- The use of AI in the film industry has positive impacts like quality when wanting to expand audience reach beyond language 'borders', and concerns i.e. potential job displacement.
- AI is a tool in service of human intent and creativity, enabling filmmakers to solve problems of speed, scale, repeatability, cost, and complexity. AI tools in the film industry can and will automate the creation of material while providing more flexibility for creative professionals.
- Safeguards are currently being put in place by actors' unions to protect their performances from being changed in post-production without their approval.
- Over the next three to five years, AI is expected to continue automating the creation of material and making it more accessible to a wider, more diverse audience than original films would have allowed.
- AI will enable improved collaboration between different creative departments, such as scriptwriting and visual artistry, from the beginning of the project i.e. massively improving initial pitch materials.
- The impact of AI on the industry will depend on how it's used and the collaboration between diverse stakeholders.
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Thanks for listening, and stay curious!
//Lena
