WELCOME TO OUR KITCHEN: We're talking about developing a recipe!


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Mar 03 2025 27 mins   2

We develop recipes for a living: over three dozen cookbooks, countless magazine and internet articles, and 20,000+ copywritten and published recipes. Here's a look inside what we do on an almost daily basis.

Let's face it: Most recipes are developed in an existing frame--a braise, a cake, a short crust, a roast, a pastry cream. You accept the frame, then begin to work inside it to create something new.

In this episode, we're going to take on the hypothetical of developing a trifle, a layered cake-and-custard dessert. We've also got a one-minute cooking tip. And we'll tell you what's making us happy in food this week.

Here are the segments for this episode of COOKING WITH BRUCE & MARK:

[01:04] Our one-minute cooking tip: buy great butter for toast but supermarket butter for baking.

[03:21] How we develop a recipe. We're making up our own trifle, showing you the thought process and creativity it takes to create a new recipe.

[23:45] What’s making us happy in food this week? Ben & Jerry’s dairy-free Cherry Garcia and a kale salad with a nutritional yeast vinaigrette.