Feb 04 2025 29 mins 2
In this episode, we dive deep into the transformative power of AI in shaping content strategies that resonate with user intent and behavior. Join host Dr. Andree Bates and Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, as they explore how advanced AI tools can analyze user journeys, refine content strategies, and ultimately drive significant results for businesses, particularly in the healthcare sector.
Key Takeaways:
- Understanding AI-Driven Content Strategy: Learn how AI enables marketers to demystify user journeys and tailor content to meet specific audience needs.
- Case Study: NASA's Content Consolidation: Discover how Wheelhouse helped NASA consolidate 29 websites into a single domain, resulting in a 130% increase in traffic and a billion additional search impressions.
- The Role of Natural Language Processing: Explore how NLP and machine learning are utilized to analyze vast amounts of content and user data, allowing for more effective content strategies.
- Challenges in AI Integration: Understand the common hurdles faced when integrating AI into content strategies and how to overcome them.
- Future Trends in AI and Content Marketing: Gain insights into the evolving landscape of AI in digital marketing and what it means for the future of content creation .
Resources and Links:
For more insights and resources, visit Wheelhouse DMG or contact Aaron directly at [email protected].
About the Podcast:
AI for Health Equity is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.
This show brings together leading experts and changemakers to demystify AI and show how it’s being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI’s role in social good, this podcast offers valuable insights.
AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.
As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.
This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.
