Dec 06 2024 36 mins 1
Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.
In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.
We're talking about:
🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead
🔹 How to design your membership around practice rather than information to boost engagement and retention
🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less)
🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies
Episode Highlights:
🔸 The critical shift from content-focused to practice-focused memberships
🔸 Why your membership shouldn't be a mini version of your signature course
🔸 How to leverage your offer structure as a powerful sales asset
🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail)
🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)
⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024.
Book before the end of the year to lock in the best price: https://themissingink.co/irresistible
Links and Resources:
- 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-money
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
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