The Google Ads Podcast

Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:  

 / usama-khan-mk  

Colby Doyle:  

 / colbycdoyle  

Glen Wilson:  

 / glenmwilson  

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:   

 • Curry, Cheese, & Vegemite: The Google...  

Related videos:

🚀 Mastering Digital Marketing Metrics: What to Focus On:   

 • 🚀 Mastering Digital Marketing Metrics...  

💸 Why You Should Not Rely on In-App Metrics:   

 • 💸 Why You Should Not Rely on In-App M...  

🔥 Measure Your Campaign Success Beyond ROAS:   

 • 🔥 Measure Your Campaign Success Beyon...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to Google Ads Success: M...  

0:00 Intro

0:41 Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV

4:47 Benchmarking metrics

10:16 Knowing your growth-defining metric

11:30 Projecting profitability 

19:57 Metrics and strategies to focus on

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

here: https://sol8.com/book/

📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

Sign up for a FREE Growth Plan today: https://sol8.com/ap/

👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

X: https://x.com/solutions_8

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads