A Turn of Events

Are you looking to build lasting business relationships in the wedding and event planning industry? In this episode, Annette Naif chats with Brian Worley, the creative force behind B Worley Productions. Brian brings an arsenal of high profile event experiences with over 22 years of experience in the business in wedding and event planning industry. Brian was named Harper's Bazaar top wedding and event designer in the world.

Brian delves deep into the art of forging strong connections with both vendors and clients. He sheds light on the significance of trust and teamwork with vendors, highlighting how their expertise can elevate the success of any event. Brian also underscores the importance of maintaining robust client relationships, not just for the immediate business they bring, but for the potential referrals and future opportunities they can generate.

Brian talks about the internal dynamics of running a successful event planning business. He shares his belief in giving his team creative freedom and the trust necessary to execute remarkable events. He candidly discusses the challenges of staff turnover in the industry and the strategies to keep the team engaged and motivated.

Staying current in this ever-evolving industry is crucial, and Brian and Annette touch upon the importance of keeping up with new trends and innovations. They talk about the benefits of attending industry events and conferences to stay informed and network with fellow professionals.

Wrapping up the episode is a lightning round where Brian reveals his sources of inspiration, favorite business tools, and exciting plans for the future.

Quotes

• “It's your vendors that help make you look good, but it's also your clients who are referring you and who are your business card. I always look at every event as the opportunity to showcase what I do, and every person in the room is also a potential client.” (7:42 | Brian Worley)
• “When you give people, especially creatives, the space to be creative, you're going to get so much more out of them and you're going to a better product. So I always am like, go with it. This is my, this is my vision. This is what I want. Now you have fun with it because I think that when they have fun with it, then it makes me look good, too.” (20:19 | Brian Worley)
• “When I started, I was in tears. First of all, I had done events for 20 years, so I knew how to do events. I just didn't know how to run the business. What should my pricing be? What forms should I have? How do I talk to the client? What's the whole process, right? My systems and all of that. So I was in tears. I couldn't get anybody to help me. I'd reach out to people who were successful in the business because I wasn't starting really at the bottom. I just needed to know what should my business look like so I can just run it? And nobody would help me. So I knew... Nobody would help me. I knew then that someday when my business is going and things are going, I've been coaching one-on-one for about eight years because people have reached out and said, can you help me? And I said, sure. And so I put a coaching program together for one-on-one, but now I'm building a group program so I can help many.” (52:42 | Annette Naif)

Links

Connect with Brian Worley:

Website: www.brianworley.com

Instagram: @bworleyproducitons 

Connect with Annette Naif:

Website: https://www.naifproductions.com/​

Facebook: https://www.facebook.com/naifproductions

LinkedIn: https://www.linkedin.com/in/annettenaif/

Event Planners Society Facebook Group: https://www.facebook.com/groups/eventplannerssociety

Podcast production and show notes provided by HiveCast.fm