Jan 21 2025 38 mins
Building a Better Real Estate Business: Insights from Mark Choey
Mark Choey emphasizes the critical importance for real estate agents to focus on converting leads into clients, as this is essential for their survival and success in the industry. With nearly 25 years of experience, he shares insights from his journey, including his time as a co-founder of Climb Real Estate, where he and his partner Chris Lim made significant strides in the San Francisco market. Mark's latest venture, HighNote IO, aims to provide agents with powerful tools to streamline their workflows and enhance their marketing efforts by consolidating all necessary materials into one easily shareable link. Throughout the conversation, Mark reflects on the unique characteristics of New Jersey, his educational background, and how his early experiences in tech shaped his approach to real estate. His advice to new agents centers on the necessity of establishing a clear niche and building a business strategy that leverages their strengths in the competitive real estate landscape.
Mark Choey, co-founder of HighNote IO and former co-founder of Climb Real Estate, shares his journey from New Jersey to San Francisco and his evolution in the real estate industry. Choey emphasizes the critical role of agents in converting leads into clients, underscoring the pressure agents face to secure business for their livelihoods. Throughout the conversation, he reflects on his diverse upbringing in Bergen County, New Jersey, and how this shaped his work ethic and approach to challenges. The discussion also touches on Choey's background in technology and engineering, as well as his passion for creating solutions that empower real estate agents. As he unveils Highnote.io, he highlights the platform's mission to streamline the agent's workflow, providing tools that allow agents to present their services effectively and convert leads into clients seamlessly. The episode captures Choey's entrepreneurial spirit and his commitment to enhancing the real estate experience for both agents and clients.
Takeaways:
- The highest priority for real estate agents is converting leads into clients daily.
- Mark Choey emphasizes the importance of having a focused niche in real estate.
- Technology plays a crucial role in modern real estate marketing and client engagement.
- Building a strong personal brand and showcasing client testimonials is essential for agents.
- Mark and Chris built their brokerage by capitalizing on emerging market opportunities in San Francisco.
- Highnote.io was developed to streamline the way agents present their value to clients.
Links referenced in this episode: