Jan 21 2025 33 mins 2
Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands.
In this episode, we discuss:
- How to decode your ad performance with smarter metrics like MER
- Why Advantage Plus Shopping is the go-to strategy for scaling campaigns
- The secret to creating winning Meta ad assets without burnout
- A simple test to decide between lead-gen campaigns and direct sales ads
Dive in:
[03:43] Brands prioritize profitability and efficient ad strategies now.
[09:08] Focus on MER, simplified structures, machine learning.
[13:17] New assets required based on amount of spend.
[16:24] Initial clients had own creatives; provided strategy.
[17:54] Testing lead generation versus direct conversion campaigns.
[22:42] Insider Tips from Nikki!
Find the notes here: https://keepopt.com/240
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