Feb 04 2025 29 mins
Retention is the new sexy! Join host Shay Wheat and marketing authority Draye Redfern as they dive into a game-changing approach to scaling your business.
Listen as Draye reveals why, in marketing, “failure” is simply called “testing”—and how embracing this mindset can transform your strategy.
This episode covers Draye’s unique Anchor Framework, which focuses on mitigating risk, building recurring revenue, and humanizing your business to create long-term growth.
With insights from working with industry titans like Dr. Benjamin Hardy, Joe Polish, and Chris Voss, Draye offers practical steps to optimize your marketing for maximum impact.
Key Moments:
- [3:14] How risk mitigation transforms your marketing strategy.
- [9:22] Why retention is the most underrated marketing strategy.
- [15:45] The Anchor Framework: Attract, Nurture, Convert, Humanize, Optimize, Retain.
- [22:08] Direct mail: A "dead" strategy making a big comeback.
🎧 Listen now to rethink how you scale your business and stop chasing leads!
Resources & Links:
- Free Diagnostic Report: report.fractionalcmo.com
- Connect with Draye: fractionalcmo.com
- Follow Shay Wheat: Grace & Ease Productions
Draye Redfern is a leading authority in direct-response marketing, renowned for delivering exceptional results for elite financial advisors, best-selling authors, and Sharks from ABC’s Shark Tank.
As the founder of FractionalCMO.com, he helps thriving businesses scale through strategic marketing leadership, without the need for a full-time CMO.
Draye’s expertise lies in transforming traditional marketing into scalable systems that enhance engagement and improve conversions.
Through his marketing agency, Redfern Media, he has worked with over 1,000 financial advisors to redefine their strategies and build client-focused processes.
Known for his ability to systematize and streamline, Draye turns satisfied customers into passionate "Raving Fans."
His innovative approach makes him one of the most sought-after experts in his field.