Feb 14 2024 7 mins
The 2024 Contentsquare Digital Benchmarks Report offers a comprehensive analysis of the evolving digital landscape, providing invaluable insights for businesses aiming to navigate the complexities of online engagement and consumer behavior. Thousands of websites across a wide array of industries, highlighting key trends, performance metrics, and best practices that are shaping the future of digital experiences.
As the digital realm becomes increasingly competitive, the insights provided in this report are essential for any organization looking to leverage data-driven strategies to achieve a competitive edge in 2024.
The big stats in this years Digital Benchmarks Report, that we extracted were:
- 60% of brands saw a reduction in traffic which also came a higher cost.
- Last year was a 1/3 frustration metric for users, this year it’s 2/5. So there is a big gap to be closed between what users expect and what they are being delivered.
- Overall conversions are down by 5.5% which is not great, considering the traffic volumes are also down.
- Lastly the biggest takeaway is how far off mobile traffic is from web traffic. At nearly 60% brands needs to think and act mobile first.
This is our take on the the report.