Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.
Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.
Hosted by Amanda Cromhout
Show Notes:
4) The Politics of Brand Loyalty
5) Marketplace Dignity Transforming How We Engage with Customers Across Their Journey (Book)
