The Gambling Files

In this episode, Jon sits down with Christine Parkhill, the Chief Commercial Officer (CCO) of Just Slots, a slot game designer, to explore the fascinating world of online slot development. Christine shares how her team leverages data to create player-centric games and dives into the challenges and rewards of competing in a crowded market. From the psychology of play to the future of personalization, this conversation is packed with insights for anyone curious about the gaming industry.

A huge high-five to Optimove for keeping this podcast alive and kicking! They’re all about turning customer data into marketing gold with tools that make businesses shine. Optimove, your support means the world to us and to all our listeners!

A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! They’re the superheroes of gambling, connecting businesses with unmatched energy and expertise. Let’s be real, they make the gaming world feel like a jackpot every day.

We’re thrilled to be sponsored by OddsMatrix Sports Betting Software Solutions—your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so competitive, it might even give our banter a run for its money. Thanks for helping us keep the odds ever in our favor!

This episode (The Gambling Files RTFM 194) in a nutshell:

* The unique challenges of launching a new slot in a highly competitive industry.

* How Just Slots uses data to create more player-friendly and engaging games.

* The importance of understanding player behavior, from session lengths to game preferences.

* The evolving role of personalization in gaming.

* Why some games have a short lifespan, while others become classics.

* The untapped potential of social features in slot games.

* Why metrics like returning players are key to evaluating a slot’s success.

Choice quotes:

* Christine Parkhill: “[When developing slot machine games], it’s not just about how much money the game makes. When we look at other factors, we end up making better games.” 

* Christine Parkhill: “[With slot machines,] there are many different players. Some players want high-risk thrills. Others want low volatility.” 

* Jon Bruford: “The gambling industry generates so much data and we rarely use it—but that’s  definitely changing.”

Thanks to Christine Parkhill for being on the show! 

Learn more about Christine at https://www.linkedin.com/in/christine-parkhill-03558529/ 

Visit Just Slots: https://www.just-slots.com/ 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com