Feb 16 2025 25 mins
This special episode continues our real-time docuseries with Brianne and Jessica of Darling Nikki Salon as they share what it’s really like to open and grow a salon from scratch.
From their grand opening to hiring their first stylists and building a community, we dive into their early challenges, big wins, and next steps on their salon journey.
👀Missed Part one?
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KEY TAKEAWAYS:
🔅Attracting Talent Takes Strategy: Brianne and Jessica found success hiring stylists by targeting suite renters looking for a collaborative salon environment.
🔅Community Engagement is Key: They actively connected with local businesses, distributed promotions, and built relationships to drive foot traffic.
🔅Branding & Aesthetic Matter: Creating an inviting and well-branded salon space was essential for attracting both stylists and clients.
🔅Education Fuels Growth: They invest in ongoing education for their stylists, hosting classes to build confidence and skills.
🔅Balancing Business & Compliance: Salon ownership involves more than just the creative side—HR, payroll, and compliance require serious attention.
🔅Adapting to Challenges: Their first months showed that salon ownership is a constant learning experience, requiring flexibility and perseverance.
👉Follow Darling Nikki Salon on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.