Feb 11 2025 33 mins 1
Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
Hit PLAY to hear:
- Why server-side tracking is the ultimate upgrade for your Meta Ads
- The hidden pitfalls of inaccurate tracking—and how to fix them
- How to supercharge your ad performance with enriched customer data
- The secret to leveraging AI in Meta Ads for better targeting and ROI
Key timestamps to dive straight in:
[05:33] Meta's conversions API explained.
[07:01] Optimising eCommerce ad tracking.
[11:55] Shopify app setup and pricing.
[15:07] Optimising Shopify for Meta matching.
[15:57] Maximise marketing: new vs. returning customers.
[20:28] The importance of AI-powered ad automation.
[22:02] Insider Tips from Edward!
Episode sponsored by Littledata. Book a demo at https://www.littledata.io/
Find the notes here: https://keepopt.com/243
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