Jan 28 2025 34 mins 1
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.
In this episode, we discuss:
- How first-party cookies can slash your ad spend waste
- The secret to unlocking 40% more data for Meta Ads
- Why your tracking setup might be sabotaging your campaigns
- The game-changing fix for health and wellness brands
Dive in:
[04:57] One-year cookies enable continuous visitor tracking.
[07:21] First-party data capturing enhances ad performance.
[10:13] User tracking challenges due to cookie deprecation.
[12:58] Collect emails and click IDs for better ads.
[17:59] Tracking issues due to Shop Pay URL change.
[21:25] Policy limits purchase optimization, causing marketing issues.
[24:59] Insider Tips from Yiqi!
Find the notes here: https://keepopt.com/241
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