The Contractor Fight with Tom Reber

Mar 27 2025 54 mins 9

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In this episode of Contractor Intervention, Tom talks with Jimmy, a flooring contractor from Washington, who's feeling the pinch of slow lead flow. With a top line revenue of $245K and big dreams of hitting $1M+, Jimmy is building systems and dialing in his mindset—but right now, the leads just aren’t coming fast enough.

Tom walks Jimmy through a blueprint for ramping up lead generation without breaking the bank. From low-cost marketing strategies to tactical networking and mindset shifts, this episode is a crash course in taking control and growing past the plateau.

In this episode Tom and Jimmy discuss:

(00:00) Jimmy's main struggle: not enough leads
(01:18) Background on Jimmy’s business and his transition to WA
(04:06) Why referrals aren't enough and the need to build a brand
(07:53) Revenue breakdown: $245K top line and the need for capacity
(10:50) Budgeting for growth: $581K projected overhead
(11:13) Reverse-engineering leads: needing 126 per year
(13:25) Local networking: BNI groups and carving out time
(15:06) Strategic partnerships and the power of designers
(16:14) Website tips: SEO and conversion matter
(18:27) Why blogging weekly can drive massive traffic and leads
(20:06) Google LSA and why reviews matter
(22:32) Marketing to your database: emails + personal outreach
(23:27) UITs: sending 3 texts a day could get 40 jobs a year
(26:24) Real examples of $15K jobs landed from a simple check-in
(29:22) Stack your marketing: ads, social, networking, and outreach
(34:51) How to stand out with genuine Facebook ads
(36:42) Authenticity > polish when it comes to ads
(39:51) Humor in ads: testing out fun copy that converts
(43:34) Mindset talk: breaking free of generational limiting beliefs
(47:29) Daily habits: journaling and reading goals to feed your brain
(50:25) Tom's personal affirmations and focus on positivity
(52:23) Jimmy’s contact info and Tom’s final advice: use your “why” in your content