Podcast Gurus: Interviews on Podcasting, Podcast Growth, Po

Feb 26 2025 33 mins

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In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and connect with your business. From standing out in a crowded market to creating a brand people trust and love, Lorraine shares practical advice for businesses, entrepreneurs, and podcasters looking to make an impact.

Lorraine has helped businesses of all sizes, from small startups to large organizations like the EU, develop strong, profitable brands. She’s passionate about making brand strategy simple and accessible, and she shares how to define your audience, stand out from the competition, and use storytelling to build a brand that truly resonates.

What You’ll Learn in This Episode:

Why branding is critical beyond just visuals, and it’s about aligning with business strategy.
How emotional triggers shape how people perceive and connect with your brand.
The power of differentiation and why standing for something matters.
The strategic steps to defining your brand, include mapping out target audiences.
How to apply branding principles to personal brands and podcasts for long-term success.

Episode Breakdown with Timestamps:

[00:00:31] - Introduction to Lorraine Carter

[00:01:19] - Why Branding Matters

[00:03:14] - The Power of Brand Association

[00:08:51] - Understanding Your Audience & Their Pain Points

[00:12:59] - Personal Branding vs. Podcast Branding

[00:16:01] - Strategic Steps to Build a Strong Podcast Brand

[00:22:19] - Maintaining Brand Consistency Over Time

[00:24:57] - Differentiation in a Competitive Market

[00:28:13] - The Risks of Not Investing in Branding

[00:31:40] - Lorraine’s Mission & Where to Find Her

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