027 - STOP Selling "SEO" - Do THIS Instead!


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Jul 01 2024 38 mins   2

Main talking points include:

In this episode, Pete and Jeff cover the following:

  • The problem with selling SEO on its own
  • Why broadening the scope beyond SEO is a good thing
  • Why SEO should be part of a larger growth strategy
  • The importance of having an initial discovery process / triage process
  • Building recurring revenue 
  • Building long-term relationships with clients