Dec 13 2024 72 mins
In this conversation, Michael Kauffman, founder of Catskill Crew, shares insights on building a successful local newsletter, focusing on community engagement, monetization strategies, and the importance of authenticity in content creation.
He discusses the growth of his newsletter, the role of polling and feedback in shaping content and product, and the various revenue streams he has developed, including events and partnerships with local businesses.
Kauffman emphasizes the significance of building a trusted brand and the potential for local newsletters to fill gaps left by traditional media.
00:00 Introduction to Michael Kauffman and Catskill Crew
03:05 The Media Landscape in the Catskills
09:04 Growth Strategies and Content Creation
15:05 Targeting the Right Audience
21:18 Building Trust and Relationships with Advertisers
29:54 Building Community Through Events
36:39 Brand Development and Merchandising
42:18 Exploring Real Estate Opportunities
52:07 The Value of Local Newsletters and Community Engagement
58:16 The Future of Catskill Crew and Community Growth
Links
Follow Michael on X (@MikeyPesto)
Start your own local newsletter on Beehiiv
Subscribe to the Monetize Media newsletter
Follow Kyle on X (@KyleScottL)
Kyle's brands